WE OFFER YOU A CHOICE

With our foundation, we have broken the 15-year monopoly of Wecyle/ICT Milieu. We are proud to give you a choice. We have years of practical experience in this sector. Our collaboration with the European Recycling Platform provides a great deal of knowledge and experience with regard to collection structures and approaching target groups. The ERP manages its own retrieval systems in 14 European countries, including France, Germany, the UK, Spain and Italy.

The WEEE Directive

WEEE is the commonly accepted name for the European directive regulating the collection and recycling of this waste stream. The EU WEEE Directive has been laid down to protect and conserve our (living) environment. Electrical and electronic equipment (anything that uses a plug or battery) can contain materials that can be harmful if released into our environment. In addition, such equipment contains valuable materials that can be recycled and used again in the manufacture of new items of equipment. The name ‘Weee Nederland’ was a logical choice, and is as practical as we are.

Verpraaksaam

INNOVATIVE

We think outside the box. We are keen to tread new paths. We innovate. In fact, we think things can always be done better. For this, we need to be daring and to work hard. We will sometimes make mistakes, but that is no problem: as long as the end result is better than what existed before.

PRACTICAL

We know what we are talking about. We have hands-on experience. We don’t go in for high-flown theories and models. Yes, we are intelligent people who think up innovative solutions. But we also have our feet on the ground and like to keep things simple and workable. We take a good look at knowledge generated by science, as long as it has been tested in practice and proven to be effective!

UNITED

We don’t view humanity as being separate from the earth we live on. And we don’t see our organisation as being separate from society. We make relationships for the long term, and continually look for new relationships that fit in with our philosophy. We realise that we can only maintain long-term relationships by having a flexible attitude. And by knowing how to get the best out of each other.

CATERING FOR MANY INTERESTS

Weee Nederland’s mission is to make the recycling of electrical equipment important to everyone by involving as many interests as possible. This means that we look out for the various interests of groups and seek to unite these, thereby creating a closer-knit and more efficient chain. We realise that a flexible attitude is essential when entering into long-term relationships. And by maintaining a dialogue in order to get the best out of each other. We believe in joint development of new initiatives and linking the knowledge and experience of partners. 

HOW IT BEGAN

Until 2013, there was only one player in this market. The founder of Weee Nederland, Reint Sekhuis, wanted to change this situation. He could see that the market was out of balance. This led to dissatisfaction among local authorities, electrical equipment manufacturers and specialised recycling firms. The market had been operating on a sounder basis for some time in other countries. He wanted to offer this to the Netherlands as well, and started Weee Nederland on the foundation of cost-efficient operation to cut costs for customers, seeking new ways to collect e-waste and, lastly, achieving a social objective through creating employment for people who had been out of work for a long time or had other difficulties in entering the employment market.